At As You Are London, we believe jewellery should do more than complete an outfit, it should make you feel confident, polished, and true to yourself. Our mission is to create timeless, elegant pieces that bring ease and style to the lives of modern women, wherever their day takes them.

Our story began with two friends, a doctor and a lawyer, stepping into the professional world and discovering personal styles that reflected who we were becoming. As we searched for jewellery to compliment our everyday looks, we kept running into the same problem: fast fashion pieces that didn’t last, or classic designs that came with luxury price tags. We wanted something in between; thoughtfully designed, long lasting jewellery at a price that made sense.

That’s why we founded As You Are London to offer affordable, high quality pieces crafted from premium, tarnish resistant materials. Our collections are designed to move with you from morning meetings to weekend brunch and evening events helping you look and feel put together without overthinking it.

We hope our jewellery becomes a part of your daily ritual, effortless, elevated, and reflective of your unique style. Because at As You Are London, we believe the best thing you can be is exactly that: as you are.